Glossary

Email marketing terms

Resources Hub » Glossary » Email Click Rate

Email Click Rate

The email click rate (also known as an email click-through rate) is the percentage of people who click on a link or image within an email. The email click rate may be considered a measure of the immediate response rate of an email, but not the overall success.

Here’s how it’s calculated:

click-through rate equation: clicks divided by sent minus bounced
 

In Campaign Monitor’s annual benchmarks report, we found an average email click rate to hover around 2.6%

This post was updated in April 2020.

Previous glossary term
Email Blast (eblast)
Next glossary term
Email Deliverability
Straight to your inbox

Get the best email and digital marketing content delivered.

Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox.

Subscribe

Get started with Campaign Monitor by Marigold today.

With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing.

Try it for free