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4 ways to elevate your campaigns with Marigold Liveclicker Express*
In a fast-paced world of non-stop notifications and overflowing inboxes, content can go stale – fast. So, it’s no surprise that 51% of global consumers cite frustrations with receiving irrelevant content or offers from brands.
If you’re interested in combating subscriber frustrations, by delivering hyper-personalized images at the moment of open (not send) – and saving yourself time and resources – we have the solution for you – Marigold Liveclicker Express*. This exciting feature is now available within the email builder and is designed to level up audience engagement by enabling you to easily send tailored and real-time content to your subscribers.
To help you power your personalization strategy with Marigold Liveclicker Express*, we’re sharing 4 simple ways you can elevate your campaigns and subscriber engagement with this intuitive feature.
1. Elevate loyalty automated campaigns
JJ’s Coffee Shop recently introduced a punch card loyalty program into their marketing mix. So far, they’ve seen great member engagement. They’re now looking to include more personalized loyalty program messages, so they can continue to drive emotional connection and keep members coming back to their coffee shop – which is key for a successful loyalty program.
Marigold Liveclicker Express* can be used to elevate their loyalty program by highlighting customer purchases in real-time, to entice and encourage further interaction with their program:
- JJ’s Coffee Shop’s loyalty program’s incentive is ‘buy five coffees and the sixth coffee is free’. When one of their members purchases their fourth coffee, JJ’s triggers an automated email, informing them that only one more purchase is needed to get their free coffee.
- By harnessing Marigold Liveclicker Express* capabilities, JJ’s Coffee Shop can then add separate targeting rules to the hero image in their automated email, based on loyalty program custom fields and coffee order. Once the customer purchases their fifth coffee, the targeting rules will automatically update the hero image, so when the member re-opens the email, the image will now show that their next coffee is now FREE!
The targeting rules required:
- Customer name
- Customer’s personalized coffee order i.e. cappuccino, oat latte, almond flat white
- Customers punch card stamp amount
2. Elevate event invites
Greater Purpose, a non-profit organization, holds an annual charity auction night. They only have a small marketing team, with limited resources to engage and inform Donors about the event.
With Marigold Liveclicker Express*, they can now save time by adding specific targeting rules to their event invite email images, which will update with real-time messaging before and after the event:
- Before event:
Greater Purpose plans to send an email to their Donors, featuring an image that includes details about the upcoming event (date, time and location), along with the message ‘We hope you can join us’. - After event:
Greater Purpose can set-up targeting rules (dependent on if the Donor attended or not), with the following messages: ‘We appreciate your attendance at our charity auction night. Thanks to you we raised over $25,000’.- Attended: The email image will change with the message to ‘We appreciate your attendance at our charity auction night. Thanks to you we raised over $25,000’.
- Did not attend: The email image will change along with the message to ‘We had a great event, and thanks to our generous Donors on the night, we raised over $25,000!’
The targeting rules required:
- Donor name
- Attended (yes or no)
- Date and time of event
3. Elevate promotional offers
For global sporting goods retailer, In the Game HQ, their end of season sale is their biggest revenue driving campaign.
In the Game HQ’s marketing team is leveraging Marigold Liveclicker Express* to personalize their end of season campaign based on three separate scenarios, ensuring their subscribers receive accurate messaging at the time of open:
- In the Game HQ’s sends the initial campaign one week before the offer expires, the image will showcase the end of season offer i.e. ‘Get up to 50% off, ends midnight May 27th’, featuring the customer’s favorite sporting team jersey featuring their name on the back, to add further appeal and personalization.
- In the Game HQ will include a different set of targeting rules, so if the customer was to open the email the day the offer is set to expire, the image will automatically update with messaging that has a more urgent tone i.e. ‘Last chance, don’t miss out, get up to 50% off, ends at midnight’.
- If the customer opens the original email after the end of season offer has expired, In the Game HQ set up further targeting rules, which instantly changes the image and message, with a different message, directing customers to shop their always on sale.
In the Game HQ, has also taken personalization one step further with Marigold Liveclicker Express* by tailoring imagery depending on the recipients preferred sport and location. For instance, if they send the email in April and have a US based customer and their favorite sport is basketball, they’ll be shown an image of a basketball jersey, as it’s spring time. However, if the customer is based in Australia and their preferred sport is football, the image displayed will be a sweater in their favorite team’s colors.
The targeting rules required:
- Customer name
- Date and time of offer expiration
- Preferred sport
- Weather i.e. Summer/Winter
4. Elevate time-sensitive updates
Orzo Italian Cucina has recently added delivery as a service and want to ensure they efficiently update customers on the status of their food orders in real-time.
By leveraging Marigold Liveclicker Express*, Orzo Italian Cucina can create separate targeting rules for their delivery email image, depending on if the order is in transit or has been delivered:
- When the order is out for delivery, the email will feature an image showcasing a graphic of the delicious food the customer can expect with the message ‘Get ready! Your order is on its way to you!’.
- Once the delivery is complete, the targeting rules will automatically update the delivery email image to a generic image that indicates the order has been completed with the accompanying message of ‘Your order has been delivered, enjoy!’ giving Orzo Italian Cucina customers a more personalized and relevant view of their delivery status.
The targeting rules required:
- Customer name
- Food/beverage order details i.e. large cheeseburger meal
- Delivered (yes or no)
Power up your personalization strategy with Marigold Liveclicker Express* today!
Meeting your subscribers where they are in real-time has never been easier with this exciting feature.
If you’re a Campaign Monitor by Marigold customer on the Essentials, Unlimited or Premier plan and you’re ready to become a personalization powerhouse Marigold Liveclicker Express* is now FREE and available for you to access within the email builder (no integrations or plug-ins required). For some accounts, you may need to activate the feature first, check out our step-by-step video, which guides you through the simple activation steps.
Looking to take personalization to a new level but not on these plans? You can upgrade to Essentials or Premier plans at any time. Upgrade today
Not a Campaign Monitor by Marigold customer? Sign up for free.
*Marigold Liveclicker Express is only available on Essentials, Unlimited or Premier plans. Campaigns using Marigold Liveclicker Express may be affected by Gmail, Yahoo, or Apple proxies – for more information, please visit our Help Center, contact Support by logging into your Campaign Monitor account or reach out to your Customer Success Manager (if applicable).
+All brands and use-cases are fictional and do not depict or reflect real businesses.
